Episode 033: Why Bold Action Beats Confidence In Building Success with Fred Joyal

Purpose Driven Success with Mo Salami

Episode 033: Why Bold Action Beats Confidence In Building Success with Fred Joyal

In this episode of Purpose Driven Success with Mo Salami, entrepreneur and bestselling author Fred Joyal (co-founder of 1-800-DENTIST) breaks down the mindset behind boldness, confidence, and long-term success. From building a billion-dollar business to developing his 'SUPERBOLD' philosophy, Fred explains why confidence is not something you wait for but something you build through action.

He shares powerful lessons on overcoming fear, embracing failure, and why fulfilment comes from the journey rather than the outcome. The conversation dives into his PRIDE method for developing boldness, how to reframe failure, and why most regrets come from inaction, not mistakes.

You will walk away with practical tools to become more confident in everyday life, take bolder action, and reframe discomfort as growth.

Ready to perform at your highest level predictably and sustainably?

If this episode resonated with you, this is the work I do privately with a select group of clients; helping them turn intention into measurable, exponential results in their business and life.

I work 1:1 with ambitious leaders and growth-driven professionals committed to operating at an elite standard.

Request your complimentary private strategy session today. Spots are intentionally limited to ensure high-touch, high-caliber support.

Apply now at mosalami.com/freecall.

Transcript

SPEAKER_00 0:00

And so I was on Necker Island, one of the islands he owns. I was there with a group of business people. And the playing tennis, I ruptured my Achilles tendon. So I'm just sitting there watching people play. And Richard, who just happened to be on the island, is not always there. He doesn't live on the island, but sometimes he bounces in to meet people. He hears what happened to me and he comes up to me and he says, Oh, this is such a bother that this has happened to you. Do you play chess? Now the correct answer is, I haven't played chess in 40 years. So I'm thinking, oh, he's gonna beat me in five moves. He's gonna think I'm an idiot. He's gonna wonder why the heck I said I could play chess. It's gonna be embarrassing. But I said, Yeah, I play chess.

SPEAKER_01 0:49

Welcome to purpose-driven success with Mo Salami, where real journeys, mindset shifts, and strategic insights meet purpose-driven success. I'm your host, Mo Salami. Every week we dive into real conversations with high-achieving founders and leaders, uncovering the mindset, strategies, and takeaways that help you define and achieve success on your own terms. Welcome to another episode of Purpose Driven Success. Today we have the creme de la creme of guests. I call him the guest de la guest. Today's guest is Fred Joyle, entrepreneur, speaker, and best-selling author of Super Bold. Fred co-founded Future Don Six, the company behind 1-800 Dentists, which generated over a billion dollars in revenue across three decades. But what makes Fred's story so compelling isn't just the business success, it's the transformation behind it. He went from being deeply unconfident and uncomfortable being seen to becoming someone who teaches boldness, communication, and personal reinvention around the world. In this conversation, we'll explore mindset shifts, habits, and uncomfortable decisions that helped Fred redefine success on his own terms. Also, somehow, he once beat Sir Richard Branson at chess, which we definitely have to talk about. Fred Joy, welcome to purpose-driven success. Welcome, welcome, welcome, Fred.

SPEAKER_00 2:26

Mo, thank you so much for being here. I look forward to this conversation. We developed this really tight friendship very quickly, and I want to bring as much value as I can to your followers, your audience.

SPEAKER_01 2:40

Awesome. Let's get into it. Fred, you have some amazing frameworks and ideas. You're such a visionary. Before we get there, I want to start with your own story in your way. When you look back at your journey from where you started to becoming a boldness coach, of course, you're much more than that. What are the defining chapters that shaped who you are today?

SPEAKER_00 3:02

There was a turning point in my life. I was an introvert. I was very shy. And it kept me from experiencing the life that I wanted. And it would frustrate me. And I would see bold people, and I wouldn't understand why they were like that. Why they didn't stop themselves like I did. Why didn't they process rejection like I did? And I just couldn't imagine myself that way. But what happened is I was working in this business, a machine shop, and I was just doing odd jobs at that point in my life. I didn't know what I wanted to do. And the owner said, I think you could become one of our salespeople. You seem like a smart guy. Come up to the office tomorrow and we'll get you started. So I went up and he introduced me to the sales manager. And the sales manager said, Here's your desk, here's your phone, here's a list of business in the state. Start calling them. See if they want to do business with us. I couldn't make a single cold call. I was completely call reluctant. That foundational thing of being a successful salesperson, I didn't even know why. But what happened is clearly back to the machine shop floor for me, one day and all done. But that really frustrated me and really hurt for two reasons. One, because I couldn't figure out how I was going to change myself, but I knew I had to. But also, this owner, he was the first person who ever believed in me. And I let him down. And that hurt. And I said, I am never going to let that happen again. And that began my journey of developing my boldness by just being uncomfortable in so many situations, but just showing up anyway and doing it and trying it and emulating bold people, even though I couldn't figure out how they got that way.

SPEAKER_01 5:08

That early version of Fred, what were you chasing? Were you chasing success or were you chasing safety?

SPEAKER_00 5:14

I think I was just hiding. I was avoiding anything challenging because I didn't know what I wanted to do, but I also was afraid of putting myself out there. I had this fantasy, I want to be a screenwriter, or I want to be, you know, work in Hollywood or something like that. But the shift for me was when I discovered the advertising world. And I said, Oh, I have found my people. I've this is what I could do. I couldn't imagine a job that I would be willing to do for decades. And that gave me an opportunity to be even bolder because I was being creative. And I had also worked in a bunch of businesses, you know, not in a particularly elevated position, but I understood how so many businesses operated, and I understood how the client, the advertising client, that business owner, he wanted ads, but he wanted them to sell stuff, not to make my portfolio look good or for me to have fun or feel creative. So what happened is I became really good at pitching the campaigns because I would perform them. Because I was in my zone of it wasn't genius yet, but it was like passion. And so as a junior copywriter, they were bringing me into these big meetings to present the creative. So that was really the beginning. You know, that was a turning point. Everything has flowed from those two years in that ad agency.

SPEAKER_01 7:22

Right. So when you were in the ad agency, was it like uh you mentioned passion? Did you discover a passion, if you will, for sales and selling? What happened there? What let's let's talk about that passion a little bit more.

SPEAKER_00 7:36

No, I had had after that failed sales job, I eventually got other sales jobs where I got training and got somewhat better at it, but I was never strong at it. I was never that, you know, the thoroughbred that is the top earner in whatever the business is. But I started to understand how sales worked, how you developed this communication, this and led people down a path and learned persuasion and those things. And so this information was coming at me about how sales work, but I was selling frozen meat door to door, I was selling payroll systems, I was selling carpeting contracts, I didn't find my passion, but I was building some muscle for what would eventually be important. Was when my friend and I started 800 dentists, you start a business, 90% of it is selling. You need customers, and so we got to that point where we had to make this thing work because we had family money in it and quit our jobs, and we really had to make it happen. We had burned the boats in the harbor, basically, and so we just hit the streets, you know, going door to door. We went through 400 dental practices before we found the first 15 to join 800 dentists because we didn't have a business yet, we had a promise, and it promise was true, but so how important is boldness in sales? It it is the force amplifier because what you can get all sorts of sales training, you can learn closing techniques, you can learn how to pitch, you can learn objection handling, you can learn all of the ways you need to prospect, but you need the confidence and the boldness to do that training and turn it into sales results, which means you have to be consistent. Consistency is the cornerstone of sales success, and what happens is salespeople are inconsistent and they're inconsistent with certain aspects of it. They'll be really good at closing, but they're terrible at prospecting, or they're really good at pitching and objection handling, but they can't ask for the order. They're offering discounts like in the second sentence just to not lose the sale. So the idea is you need to be bold enough so that you're projecting confidence in yourself and your product, and you're doing all of those things that some people are avoiding. Uh and there's this great principle that I love. Uh it explained everything to me when I heard it because this is after I developed my own framework for how you become bolder. And you've probably heard this. It's easier to act your way into a new way of thinking than it is to think your way into a new way of acting. The way to become bolder is to take bold action, even though you're uncomfortable, even though you don't know how it's going to go. But you do it in the proper dosage. You do it at a level where the consequences aren't that low. You go up and start talking to a stranger. The worst thing that could happen is they don't respond. And it doesn't matter because you didn't have a relationship anyway. But you do that enough, and all of a sudden you get good at talking to people. I mean, this is this is like a core level thing that you start to develop this broadening of your confidence. And the the operative principle here, the thing I try to get people to understand is they say, Well, I would be bolder if I were more confident. And I say, You got it backwards. It's bold action that builds your confidence. If you're confident, it doesn't require any boldness. You're confident about how it's gonna go, you're confident in yourself, in your situation, and in the outcome. Boldness is taking action when you don't know how it's gonna go. When you're not certain you're not comfortable. It's a risk. But you do it anyway. And what happens is your comfort zone gets bigger and bigger and bigger because of it.

SPEAKER_01 12:30

You're saying that you needn't be confident to be bold. Is that a fair point?

SPEAKER_00 12:37

Confidence is built by bold action. You don't need confidence to be bold, you just need the will to act, to step up, to take that chance, to put yourself out there, the willingness to be uncomfortable and not know how it's gonna go, and act anyway. The willingness to not be good at something. Nobody wants to fail. We reach 22 and we don't want to fail at anything ever again. This is how we learn. We learn by failure and feedback and critique, not success and winning all the time. So you have to be willing to do those things that probably aren't gonna go right. You and I are both keynote speakers. Neither of us were good when we started. I was terrible, but I got better because I was willing to watch the videos of me sucking and go, like, okay, not gonna do that anymore, not gonna do that anymore, gonna stop pacing, gonna learn to focus on the one by one by one, change my tonality, stop saying um. The list goes on and on. You get better, but you have to be willing to not be good to get better.

SPEAKER_01 13:57

What's the worst that happens when you step forward boldly, but you're not confident? What's the worst that happens?

SPEAKER_00 14:07

You overdose yourself, you create too big an emotional negative experience. It's because you overshot hoping that it was gonna go right when the odds were really slim and it was really important to you. That's that's where the setbacks come from for people, is they try to take a moonshot when what they need is some baby steps. So that's why I talk so much in the pride method, which is what I teach to build your boldness. Uh one of the key steps is dosage, control the intensity of your venture into discomfort. Don't make it so that you want to be uncomfortable, not devastated. You don't want to do something that's gonna push you back into your shell or say, I'm never trying that again. That's the worst that can happen is you say, I'm never gonna try that again. Because it it was something you wanted, but you OD'd too early and traumatized yourself, and now you're avoiding that thing. Like you're a musician, you go, like, I really want to get up in front of people and sing, and it just didn't go well. The worst is like people left and or booed you, or whatever the heck happened, or the other band member said, you know, you're so nervous, you're off key all the time. You just we don't want you as lead singer anymore. And what happens is your dream just died because you you went too far out of the gate. You weren't because you wanted to succeed so badly that you wanted to do a quantum leap into success. Every overnight success has got 10 years of hard work behind her, you know. So you have to accept that. You have to accept that it there's there's no shortcuts, there's no easy pathway, there's no all luck and layups, there's just work, there's just persistence, there's just determination, there's just embracing failure as a requisite.

SPEAKER_01 16:31

It's very interesting that you mentioned it's just work. Very, very interesting. Particularly, we live in a smack culture that says, give us seven days, you'll achieve X, give us 24 hours, you'll achieve Y. Go on to social media, five minute five minute, that's a long time. 60 second video, boom. What do you say to that with regards to you mentioned it's just work, given that we live in a smack culture that says the opposite?

SPEAKER_00 17:00

I think that is the greatest impairment is not learning that the only things really worth doing are the things that are really hard to do. The real fulfillment comes when you give everything you got and you uh skip the entertainment, skip the distraction. Don't go easy on yourself. Because you know, it's that same that basic principle hard choices, easy life. And easy choices, hard life. You couldn't compress wisdom into something shorter, but that's it. All the joy and fulfillment comes from putting yourself through the hardest, hardest pathway, chasing those dreams as hard as you can. Because even if you don't get there, you don't have any regrets, because you gave it everything you got. You tried, you found some way to give everything you got. And if it didn't work out, like you know, there's so many people that pursue acting, and a tiny fraction of them become stars, but many, many of them get tremendous fulfillment from the roles that they get to play. And it may just be in local theater that that's as far as they get, but they are getting the joy of performing. Their dream is real, it's just not fantasy land.

SPEAKER_01 18:45

When it comes to success, and if we presuppose boldness is a big part of that journey, how important is fulfillment when it comes to success?

SPEAKER_00 18:56

I think the fulfillment comes from the journey. It's not the goal, it's actually the journey where the fulfillment comes from. Because that's really it when you say, Wow, like you and I'll have that every once in a while. We connect with an audience so deeply that they're riveted, and they come up to you after, and they was like, That's what I needed to hear. I am so glad I was in the room with you. I just wanted to thank you and tell you how much this is gonna change my whole life. We don't get that all the time. If I get an audience of 500 people and one person says that to me, that's fulfillment. 10% of that audience is gonna think I'm full of it. He doesn't know what he's talking about, this doesn't apply to me. They're too afraid to try anything, so they have to call me an idiot. And I I can't help them, and I don't need to help them. And the rest of the people maybe find one or two things that's really interesting, or they were well entertained, and it started them on a path. But somebody needed to be in that room that day and hear me say that one thing where she said, that's what I need to start doing. That's what's holding me back, is that. I spend all my time worrying about how people are judging me. And Fred just told me bold people have five people whose opinions matter to them, and the rest they consider none of their business. That's who I need to become. She comes away with that, and she comes up and tells me, I've had a good month at that point. I've real fulfillment comes from the impact you have on other people, not on the stuff you get to buy. If you're lucky, you get to buy all that stuff and find out how little happiness you get. I've been lucky enough to have the kind of cars I wanted, and know that after three months, it's just a car. But other stuff, people I have impacted, people who've come up to me 20 years later and said, You said I just had this happen to me. That you said this to me, and I have no recollection of even having the conversation, but this one thing changed the trajectory of their whole life. That's fulfillment.

SPEAKER_01 21:50

So jumping into technique to become bold, let's go high level the five part framework for boldness. That you have.

SPEAKER_00 22:02

So there are five steps to building boldness, but the principle behind them is again, you're going to act your way into a new way of thinking, is you're going to do bold exercises. You're going to build boldness like a muscle. Because that's how it builds. And just like when you're exercising, you have to be uncomfortable to succeed at exercising. If you left the gym, Mo and you said, that was the most comfortable workout I've ever had, I would say, it doesn't sound like you worked out, Mo. You know, because we aim for discomfort because we know that's the only way to build muscle. Well, discomfort is the only way to build boldness. You do it when the consequences are low. And the parallel to exercise applies. Because we're in the gym. I'll use like an athlete, like a famous athlete, like Serena Williams. She's in the gym doing squats with 400, 450 pounds. At no point does she have 450 pounds on her back while she's playing tennis. She's doing those exercises to build her muscles so that she is at her peak playing tennis. Boldness exercises are about doing bold action where you're uncomfortable, but the consequences are nominal. Talking to strangers in line at a Starbucks, just doing a compliment to a complete stranger, going to a Toastmasters to get up in front of people and speak. It's the most supportive environment in the world. There's no negative consequences except that you feel uncomfortable. There's the psychological one, you are not in danger, and you are not going to embarrass yourself because they're all there deliberately embarrassing themselves. The idea of boldness muscle building is you do boldness exercises when the consequences are low, and you do it so that your reflex, when it matters, is to step up, to say yes, to become bolder and do that thing. And and then you will likely get the result, or maybe even something better than you expected, but you will have tried no matter what. Because you either get when you're presented with an opportunity, you either get a result or a regret. And the regret comes from not reaching for the opportunity, whether it went right or well or not, you tried. And you can live with that. But people get to the end of their lives, and all their regrets are about the things they didn't do, the things they didn't say, the things they didn't try, the things they failed at and messed up, they're all washed away by the passage of time. But the regrets, gnaw. So it's about doing bold action and preparing yourself. Without going too much into the pride method, it's preparation. So prepare what you're gonna say to that stranger. Oh, I'm gonna compliment her glasses. They're really interesting. Relax. You don't relax by somebody telling you you just need to relax. You relax by doing breath work, learning that you can vibrate your vagus nerve and relax yourself in about 30 seconds. I brought people on stage in front of a thousand people who've never spoken in their life and relaxed them in a minute and a half so that they were okay. They were ready to throw up. And a minute and a half later, they were like, I can do this. So it's like when you discover you can relax yourself, it's incredibly empowering that it's in your control because a lot of people don't, most people don't even know it's in their control. And then some you have some key insights that not everybody's thinking about you anywhere near as much as you think they are, they're thinking about themselves. So don't get engaged in that. That's critical to just understanding. And there's key insights, and I talk about half a dozen of them in my book and in my lectures, and then dosage, like I talked about. And then the other key is everyday action. Do something every day towards what you want to achieve, even if it's for five minutes. Do one bold thing a day, talk to one stranger a day, do something that people would say you're embarrassed about. I'll give you a serious example, okay? Because people love this when they realize that this is actually possible. One of the things I tell people is that embarrassment is a choice. You can choose to be embarrassed or not. Now I can tell them that, but I can't think them into a new way of acting. So what I did in my boldness workshop, it was a two-day workshop. At the end of the first day, I said, All right, anybody who wants to do this with me, I'll do it with you. The challenge is we're gonna strip down to our underwear and we're gonna walk a city block wearing an adult diaper. And half the class actually did it because I had, you know, I've been teaching them how to think boldly. And we walk a city block, like 15 of us walking a whole city block, meeting people. It was a mall, you know, like an outside mall that we were walking on. We get back, and everybody who didn't do it is like, what was it like? How it must have been crazy. And they went, you know, it was just not a big deal. Because they were deliberately doing something quote, embarrassing. And instead of trying to tell them that embarrassment is a choice, I get them to act their way into understanding that you can choose not to be embarrassed. Right. So it's that sort of thing. It's like you make a choice to say, I'm gonna do something that's gonna make me uncomfortable, then I'm afraid it's how it's gonna go, whatever. But there's no real negative consequences, except psychologically.

SPEAKER_01 28:45

What I'm hearing is you're almost having this group retrain their nervous system because the nervous system and the mind has all these huge consequences of stepping up and being bold. And is that your way of saying you have the control to retrain your nervous system, your mind, and also to choose what that output means? Is it embarrassing or was it just a fun experience?

SPEAKER_00 29:12

Yeah. Let's take it all the way to being an entrepreneur. You run this business, you take a shot at it two, three years, and it's just like the marketplace just doesn't care, or the timing's just not right, or you run out of money completely before you get traction. The business was a failure. You're not a failure. That's the difference. And when you come away and you say, I don't have to label myself as a failure, I have failures. It's 180 degrees different. And what happens is for me, I have had some pretty significant failures along the way. And because of it, I keep moving up in the risks I'm comfortable taking because I went like, wow, I fell pretty hard back then, and I found my way back, and I'm actually in a better place. So the cycle of success and failure on the way up is just a process for me. It is not something to be afraid of anymore, and my stress level goes way down. There were times when I was $100,000 from the business losing all of its credit at one point. And I said, I have figured out my way out of stuff. And if I don't, I don't. It's not that I am a failure, it's that I failed on trying, on taking a big swing. Because otherwise, you live a life of quiet desperation, of mediocrity, and you get to the finish line, and all you got is a stack of regrets. I'm not gonna have many regrets because I've tried so much. Are there gonna be things I wish I did differently? Oh, yeah. But next time that won't be the case. I will be wiser.

SPEAKER_01 31:25

It sounds like boldness is another metaphor for just keep trying. Go for it, keep trying, and then let's see what happens. Let's go there.

SPEAKER_00 31:35

Yeah, it's it is, it's really become somebody who says yes, okay. Step up, speak up, say, yeah, I'll try that. Yeah, that scares me. Sign me up. That's the difference. Instead of saying, Oh no, no, I hate public speaking. There's all these speakers, none of them are dropping dead on stage, okay? That's not happening, it's not killing them. They learn to do it. Many of them, like me, were not comfortable. My shirt would be drenched in my first five or ten lectures because I was so anxious. But I got better. I get better and better, and I'm still getting better. I'll probably be 20 or 30 percent better by next year, because I'm trying new stuff. It takes boldness to ask for feedback, critique, like tell me what I'm doing wrong. Because success feels great, all the learning happens from the feedback and the criticism and the failures. So if you want to be a lifelong learner, that's the deal. Lifelong learning doesn't mean an unbroken stream of successes, it means the opposite.

SPEAKER_01 32:57

So it sounds like failures, consequences, results. Whatever happens with these three lanes, if you will, pale in comparison to regret at the end of the journey if there's just been stagnation. Is that a fair point?

SPEAKER_00 33:14

Life is short, is the reality. We're in the game of life. Why wouldn't you want to be on the court instead of the sidelines? Because you don't know how long the coach is gonna let you play. Unlike the real games, the coaches put you in the game, play, get off the bench. The coach isn't never benching you. It's a metaphor for God or the universe or whatever your faith is, but the coach has put you in and will never bench you. You will bench yourself, and the coach will grieve that, but he's letting you, she's letting you, whatever that entity is that you find faith and support from. But there is also a clock that's been set for how long you're gonna get to play, and you don't know what it is. It's not 60 minutes, it's not 90 minutes, you don't know. So you want to leave it all on the court, you want to leave it all on the mat, you want to leave it all on the pitch because it will be uh, you know, I've lost enough friends over the years where where death is a reality, it's not this something in the future, and so I want to give it everything, I want to be thoroughly depleted on my last day. I want to have tried everything crazy that I could come up with, and hopefully had a significant impact on people and lived a purposeful life, a life of leaning, yeah.

SPEAKER_01 34:59

Some would say a purpose-driven life. Yeah, what I love so much about this share, Fred, is oftentimes we talk about the opposite, where uh you're 80 years old, in that rocking chair, 90 years old in that rocking chair, beyond that, and then there's this moment when you go, if I'd been bold this whole time, life would have turned out differently. Does that sort of sentiment govern why you do the work that you do?

SPEAKER_00 35:36

I think you need there's a great term that I've learned from Daniel Pink, that fabulous author, who's written so many great books. He puts out the idea of anticipated regret. When you're struggling to whether you should try this or not, take a few minutes and think about how much you'll regret not doing it next year, five years from now, 10 years from now. Let that be the motivation to take the risk, to be uncomfortable, to try that difficult thing, to step up rather than step back. Every successful entrepreneur I know is a person who steps up when other people would step back. Other person might say, I don't think this is gonna work. I got to find some security. The bold person says, I'm gonna let them try to take me down, but I'm gonna wake up today and keep swinging. And those are the guys that succeed, they create extraordinary businesses, usually after three failures. They go, Wow, that failure, look at the information from this. You can grieve it, you gotta give yourself time to grieve that thing that didn't go right, but don't indulge it, don't embrace it, and don't turn it into self-definition. Don't let it define you, let it refine you.

SPEAKER_01 37:11

Love that. Don't let it define you, let it refine you. And you mentioned earlier that boldness is when you say yes to things, and someone else that says this, say yes to the thing, if I can say that, and then figure out how to do it by the time that time comes around. I paraphrase, of course, is Sir Richard Branson. I've heard the story a couple of times. I could hear the story a bunch more times. Let's hear the story about how you beat Sir Richard Branson at chess.

SPEAKER_00 37:46

Yes, he loves playing chess. And so I was on Necker Island, one of the islands he owns. I was there with a group of business people, and the playing tennis, I ruptured my Achilles tendon. So I'm just sitting there watching people play. And Richard, who just happened to be on the island, not always there, he doesn't live on the island, but sometimes he bounces in to meet people. He hears what happened to me, and he comes up to me and he says, Oh, this is such a bother that this has happened to you. Do you play chess? Now, the correct answer is, I haven't played chess in 40 years. So I'm thinking, oh, he's gonna beat me in five moves. He's gonna think I'm an idiot. He's gonna wonder why the heck I said I could play chess. It's gonna be embarrassing. But I said, Yeah, I play chess. And so he had somebody bring a chessboard over and we sit and we play. And I'm playing such a disorienting game because I'm remembering how to play literally as I play, that I have all these open defenses. So he's on attack mode, and I see this move and I just make it and I say, uh, Richard, that's check. Actually, it's checkmate. And he looks down at the board in shock, and he looks up at me and he calls me a nasty name and sets the board up again immediately to play. But the thing is, we had normal conversations. I talked to him like a regular person. I didn't interview him or ask for business advice or, God forbid, an investment. He doesn't need, he's a billionaire, he doesn't need that. I know how, because of all my experience being bold and treating everyone as an equal, that I treated him like a regular person. For the rest of the week, he came looking for me to play chess again because he enjoyed our conversations as well as beating me, because he beat me every other time. Because he's a very competitive person, which is fabulous. But we just had these wonderful interactions, and other people were complaining. They're going, like, oh, you're you're monopolizing Richard. Well, I want to talk to him too. I went like, he's asking me to sit across from him at dinner so we can keep you guys off him. So, but the whole point is, you need to seize the moments. There are times when you need to say yes. Imagine if I said no. Oh, I don't play chess. He would have said, Oh, well, that's too bad. I hope you get better. What a regret that would have been compared to what I got out of it. Because I've run into him a couple more times since at events, and I said, I look forward to playing chess again with you. And he goes, How about right now? And he makes somebody find a chess board. The point is, you don't have all the time in the world. It's Carpe Diem, seize the day. Most opportunities you don't have all day, you have to seize the moments. I had one second to say yes or no to Sir Richard. What a regret or what an amazing result.

SPEAKER_01 40:55

That is such an outstanding story. And to finish up, if you could challenge every listener to one act of boldness in the next 72 hours, you can edit the time if you want. What would that be? One act of boldness.

SPEAKER_00 41:12

Okay, so we talked about talking to strangers. I want you to do something that deliberately makes you uncomfortable, where there are no negative consequences except in your head. One of the exercises, and you can do this anywhere, is if you see a sign on the door that says employees only, go in. And listen to the voice in your head that says, Oh, you can't go in there, they're gonna just kick me out, they're gonna be this like you're going in to get kicked out. But you know what'll happen? Nothing, nobody will say anything. The only thing keeping you out is the sign on the door. If it's unlocked, go in and realize that nobody's gonna beat you to death, nobody's gonna arrest you. They might say, excuse me, this is for employees only. And I have the response to that. You say, Well, I am an employee, just not here. And they will look at you like you're an idiot, but you're doing a boldness exercise aiming for failure. So if they get kicked out, you won. And you were trying to be an idiot, so you can't be embarrassed about it. You were deliberately doing something that should go wrong, but there are no negative consequences. So do that in the next two days, find a door and go in.

SPEAKER_01 42:39

Fred, it's been so outstanding having you here as a guest on Purpose Driven Success Podcast. If someone wants to learn more from you, where do we send them?

SPEAKER_00 42:49

Easiest place is fredjoyle.com. My last name is spelled like Royal, J-O-Y-A-L. But you can learn a lot about me. I'm Fred Joyle on everything LinkedIn, Facebook, Instagram. You can also book a half hour with me right on my website and we can have a conversation, see you know how I can impact your life or your team or your business.

SPEAKER_01 43:14

Fred, it's been absolutely awesome. Have an amazing rest of today.

SPEAKER_00 43:18

I sure will. Thanks, Mo. Great to see you.

SPEAKER_01 43:21

Thank you for listening to Purpose Driven Success with Mo Salami. If you enjoyed this episode, please subscribe and leave a review. It's one of the best ways to help others discover the show. You can find links and resources and show notes at our website. And if today's episode inspired you, check out one of our other insight-filled, value-packed episodes. Next week we'll have another amazing guest, so stay tuned for even more real stories and actionable insights. Work on your mindset, work on your skill set, and always move in the direction of the result you want before you see the result you want. And until next time, do the best you can consistently. Ciao.